Lobster Phone




We Create Iconic Brands With Bold Personality

Salvador Dali famously quipped that when he ordered a grilled lobster from a restaurant, they never presented him with a boiled phone. Simply put, at Lobster Phone, we deliver what you need.

We develop visuals that are authentic, bold and emotional. Our approach is strategic and thoughtful across all brand touch points. We understand how to bring design thinking and innovation to business problems and opportunities. Our designs carefully balance timelessness with distinct expressions in order to carry your brand from now into the future. 


Founder & Principal Designer

Kristine Arth is the founder and principal designer of Lobster Phone. She is known for building brands that carefully balance timelessness with distinct visual expression. Arth has designed identities for global brands such as PayPal, Nivea, Western Digital, and SodaStream, in addition to start-ups such as Loliware, Coffee Meets Bagel, Ori Systems, and Eva Tech. 

Her work has earned awards from Red Dot, IDA, iF Design, IDSA, SPARK!, IDEA and The Dieline. Arth has juried The One Show, IDSA and ADAA; was a keynote speaker at Brand New, AIGA Y22 and SF Design Week. She’s been a featured designer and ongoing co-host for Behance’s Adobe Live.

Prior to founding Lobster Phone, Arth was the Director of Brand at fuseproject, the eponymous design studio founded by Yves Béhar. During her 6+ years at fuseproject she built the brand practice from the ground up and led a team of international, multidisciplinary designers.



Brand Design

We develop logos and visual identity systems that are rooted in your brand strategy. Our process defines and validates type, color, messaging, supporting graphics and imagery to bring your brands authenticity to life and reflect your unique offering.

Brand Strategy

We take the time to learn your values, culture & people and research the audience and competition to create solid brand attributes rooted in the positioning and mission of your brand.


We specialize in naming products, brands and just about everything that needs a description. Our process is swift, collaborative and a natural integration in developing brand strategy and concepts.

Packaging Design

Next to developing your brand, packaging is our second love. We take a deep look into product architecture, tiers, and the relationship your product plays in the competitive landscape. We partner with a fantastic team of Industrial Designers when bespoke 3D packaging options are desired.

Custom Type Design

We create custom display typefaces that reflect your brand identity and stand out from everyone else. Typography used in otf. and ttf. format for both print and web. Bespoke display type is great for differentiating your brand and packaging and is the ultimate in brand originality.

Copy & Messaging

When developing your brand, we take into account the unique brand promise, your brand story and how that extends into messaging. We write product descriptions, headlines and tagline to accompany the brand ethos.

Web & Social

We bring out the inherent value of your brands visual identity and voice through website design and social media packages. We develop websites in Squarespace and Shopify and curate social media image libraries to enhance your brands image.

Marketing Plan

Our marketing strategy will put your brand into action! Providing a customized and unique plan that articulates all activities, using paid and organic methods, that will build your brand and drive your business. Includes marketing forecast and budget development.

Marketing Calendar

The secret to success that is often overlooked. A complete (and actionable) brand calendar that compliments your marketing plan to ensure all activities ladder up to your financial forecast and are strategically planned throughout the year so that reaching your business objectives is not just a hope, but a sure thing.

Creative Consulting

We’re happy to advise, consult and share our creative and strategic approach when executing brand extensions. We want your brand to sing its unique song across all touch points including packaging, product development, digital, marketing, retail, social media, advertising, environments, and experiences.