Lobster Phone

Dr. Kellyann

Lobster Phone worked with Dr. Kellyann to reposition their brand strategy and develop a new brand identity that reflects both her expertise and her passion for health, with full packaging re-design for her product line in advance of a nation-wide CVS rollout.

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 The colors and shapes directly reflect the flavor and contents, with a pattern-based system that can be flexible for any product they may release in the future.

The colors and shapes directly reflect the flavor and contents, with a pattern-based system that can be flexible for any product they may release in the future.

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 The system is iconic, scalable, and most importantly, fun – moving Dr. Kellyann’s brand into a broader market without losing its authentic roots.

The system is iconic, scalable, and most importantly, fun – moving Dr. Kellyann’s brand into a broader market without losing its authentic roots.

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 Food has layers – taste, health, sustenance – and we used pattern and color to help bring this to life in an accessible way.

Food has layers – taste, health, sustenance – and we used pattern and color to help bring this to life in an accessible way.

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 For the broth, the shapes appear as translucent cups holding liquid; bolder colors and fuller forms give it weight, as protein can be used for bulking, while still feeling playful and subtly feminine.

For the broth, the shapes appear as translucent cups holding liquid; bolder colors and fuller forms give it weight, as protein can be used for bulking, while still feeling playful and subtly feminine.

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