Eva’s icon is represented through circular thermal heat patterns over a breast, resulting in an abstract resemblance of the letter e.
The Bra is the first intelligent, portable, and non-invasive wearable designed to detect abnormalities in the thermal patterns of the breast, an indicator for the possible presence of breast cancer.
After launching their first three clinics, Eva has achieved a 117% month-over-month growth in clinical users.
Eva was designed to help empower women in a safe and friendly environment.
We developed brand strategy, product naming and brand pillars along with a custom wordmark, icon and identity to reflect Eva’s unique technology.
We created a set of geometric patterns for material wearables and organic abstract shapes for collateral.