Building a brand around a company with such a profoundly impactful product is a major challenge – this isn’t just your everyday company: this is a movement.
LOLIWARE is about making an impact, about gathering people behind a movement to change consumer behavior in order to change the world.
This brand will catch your eye. It’s not meant to fade in the background, or sit idly by and watch the world turn.
The neon green feels fashionable and futuristic, but also connects to the seaweed that LOLIWARE’s material is made from.
Knocking out the body of each letter directly presents the brand’s theme - transparency - as though there is nothing to hide, and also helps make the wordmark more flexible to play with different backgrounds and interfaces.
We were inspired by the fashion industry: how a brand can be worn as a symbol of taste, or a sign of allegiance, or in our case, to represent a protest against plastic.
As time moves on and the brand begins to unveil other products, the line will disappear…dissolving the same way the product itself will.