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Noosh

Noosh is bringing the slow food movement into a fast food context with its delicious flatbreads and Mediterranean cuisine.

 While designing their brand, I happened to be participating in the prestigious Type Paris program, and was in the process of creating my first font, Mademoiselle Didot.

While designing their brand, I happened to be participating in the prestigious Type Paris program, and was in the process of creating my first font, Mademoiselle Didot.

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 The luscious curvature of the font was a perfect match for Noosh - the word itself means ‘lovely, attractive’ in Farsi, and the ‘O’s mimic the movement of your mouth while saying its name.

The luscious curvature of the font was a perfect match for Noosh - the word itself means ‘lovely, attractive’ in Farsi, and the ‘O’s mimic the movement of your mouth while saying its name.

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 The final identity is elegantly simple and playful, and lays a beautiful foundation as this exceptional restaurant scales.

The final identity is elegantly simple and playful, and lays a beautiful foundation as this exceptional restaurant scales.

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 If you’re in San Francisco, come experience Noosh for yourself!

If you’re in San Francisco, come experience Noosh for yourself!

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