The SFCMA identity was born from their established voice, but we injected creativity and imagination to represent the unique diversity of the organization. Since 1931 the San Francisco Civic Symphony has offered affordable and free opportunities for classical music lovers and amateur musicians in the San Francisco bay area. They are a civic-minded, volunteer based, non-profit. Their concerts are free and dues are not mandatory. And they welcome all levels, all backgrounds, and all players.
Modern letterforms were created in a non-linear sequence to represent notes on a scale.
The new logo became the centerpiece for all collateral, building equity around the new identity.