Lobster Phone



We Create Iconic Brands With Bold Personality

Salvador Dali famously quipped that when he ordered a grilled lobster from a restaurant, they never presented him with a boiled phone. Simply put, at Lobster Phone, we deliver what you want.

Lobster Phone listens to your ideas and then creates your dreams. We develop visuals that are authentic, bold and emotional. Our approach is strategic and thoughtful across all brand touch points. We understand how to bring design thinking and innovation to business problems and opportunities. Our designs carefully balance timelessness with distinct expressions in order to carry your brand from now into the future. 

About Our Founder

Kristine Arth is the founder and principal designer of Lobster Phone. She is known for building brands that carefully balance timelessness with distinct visual expression. Arth has designed identities for global brands such as PayPal, Nivea, Western Digital, and SodaStream, in addition to start-ups such as Loliware, Coffee Meets Bagel, Ori Systems, and Eva Tech. 

Her work has earned awards from Red Dot, IDA, iF Design, IDSA, SPARK!, IDEA and The Dieline. Arth has juried The One Show, IDSA and ADAA; was a keynote speaker at Brand New, AIGA Y22 and SF Design Week. She’s been a featured designer and ongoing co-host for Behance’s Adobe Live.

Prior to founding Lobster Phone, Arth was the Director of Brand at fuseproject, the eponymous design studio founded by Yves Béhar. During her 6+ years at fuseproject she built the brand practice from the ground up and led a team of international, multidisciplinary designers.


Specialities Include



We develop logo and visual identity systems that are rooted in your brand strategy. We define and validate type choices, color palette, supporting graphics and imagery.

Brand Strategy

We take the time to learn your values, culture & people and research the audience and competition to create solid brand attributes rooted in the positioning and mission of your brand.


Design and illustrate visuals for packaging suites, labels and tags. Create print-ready files with specs for substrate, color, type and imagery. We also work with a team of Industrial Designers when bespoke 3D packaging options are desired.


Custom Type Design

Create custom/bespoke display typefaces that reflect your brand identity and stand out from everyone else. Typography used in otf. and ttf. format for both print and web. Requests for Display Type is often desired for packaging suites, campaigns, and product naming. Bespoke display type is ultimate in brand originality.

Creative Direction

We understand how to bring design thinking and innovation to business problems and opportunities. Our approach is strategic and thoughtful when executing across all brand touch points including packaging, product development, digital, retail, social media, advertising, environments, and experiences.

Web & Social

We bring out the inherent value of your brands visual identity and voice through website design and social media packages. We develop websites in Squarespace and Shopify and curate social media image libraries to enhance your brands image.